{"id":8863,"date":"2014-02-13T11:37:03","date_gmt":"2014-02-13T11:37:03","guid":{"rendered":"https:\/\/sg.syspro.com\/blog\/big-data-and-the-smb-market\/"},"modified":"2025-04-02T11:18:15","modified_gmt":"2025-04-02T09:18:15","slug":"big-data-and-the-smb-market","status":"publish","type":"post","link":"https:\/\/sg.syspro.com\/blog\/owning-or-running-erp\/big-data-and-the-smb-market\/","title":{"rendered":"Big data and the SMB market"},"content":{"rendered":"<p>You may have heard of the term \u2018big data\u2019 \u2013 it\u2019s one of those technologies that some people are making a lot of noise about. It\u2019s been written about in many publications, e.g.,<a title=\"Whos really using big data?\" href=\"http:\/\/blogs.hbr.org\/cs\/2012\/09\/whos_really_using_big_data.html\" target=\"_blank\" rel=\"noopener\"> Harvard Business Review blog<\/a>, <a title=\"The deadly cost of ignoring big data\" href=\"http:\/\/www.forbes.com\/sites\/oracle\/2012\/09\/20\/the-deadly-cost-of-ignoring-big-data-71-2-million-per-year\/\" target=\"_blank\" rel=\"noopener\">Forbes<\/a>, <a title=\"Finding value in the information explosion\" href=\"http:\/\/sloanreview.mit.edu\/article\/finding-value-in-the-information-explosion\/\" target=\"_blank\" rel=\"noopener\">MIT Sloan Management Review<\/a>, <a title=\"Are you ready for the era of big data\" href=\"http:\/\/www.mckinseyquarterly.com\/Are_you_ready_for_the_era_of_big_data_2864\" target=\"_blank\" rel=\"noopener\">McKinsey Quarterly<\/a>. However, as <a title=\"The big question in big data?\" href=\"http:\/\/blog.softwareinsider.org\/2012\/06\/19\/tuesdays-tip-the-big-question-in-big-data-is-whats-the-question\/\" target=\"_blank\" rel=\"noopener\">one analyst has commented<\/a>, the hype about it is reaching \u201cthe levels of SOA in the early 2000\u2019s, cloud in the late 2000\u2019s, and social in the past few years.\u201d<br \/>\n<!--moreRead more...--><br \/>\nA nice simple definition of big data is this:<\/p>\n<p><!--more--><\/p>\n<p>The main characteristics of big data <a title=\"The three vs of big data viscosity and virality\" href=\"http:\/\/blog.softwareinsider.org\/2012\/02\/27\/mondays-musings-beyond-the-three-vs-of-big-data-viscosity-and-virality\/\" target=\"_blank\" rel=\"noopener\">are described as<\/a>:<\/p>\n<p><strong>&#8220;Volume<\/strong> &#8211; This characteristic describes the relative size of data to the processing capability \u2026 Overcoming the volume issue requires technologies that store vast amounts of data in a scalable fashion and provide distributed approaches to querying or finding that data &#8230;<\/p>\n<p><strong>Velocity<\/strong> &#8211; Velocity describes the frequency at which data is generated, captured, and shared. The growth in sensor data from devices, and web-based click stream analysis now creates requirements for greater real-time use cases \u2026<\/p>\n<p><strong>Variety<\/strong> &#8211; A proliferation of data types from social, machine-to-machine, and mobile sources add new data types to traditional transactional data. Data no longer fits into neat, easy-to-consume structures \u2026&#8221;<\/p>\n<p><strong>So who is using big data?<\/strong> <a title=\"Big data adoption in Asia Pacific\" href=\"http:\/\/blogs.forrester.com\/michael_barnes\/13-02-15-big_data_adoption_in_asia_pacific_clear_use_cases_drive_growing_demand\" target=\"_blank\" rel=\"noopener\">Forrester Research indicates that the businesses using big data<\/a> are the ones that have always handled lots of data in the past \u2013 e.g., banks and insurance companies, telcos, oil companies, large retailers, and the international CPG companies. An <a title=\"www.mckinseyquarterly.com\" href=\"http:\/\/www.mckinseyquarterly.com\/newsletters\/chartfocus\/2012_02.htm\" target=\"_blank\" rel=\"noopener\">analysis by McKinsey<\/a> defines those industries where big data has high value vs. those where its value is low, and also indicates that currently the value of big data isn\u2019t that great for manufacturing businesses. The same McKinsey article mentions that the analysis was done for businesses with over 1000 employees, but if you look at the US Census bureau\u2019s 2010 statistics for business you will see that businesses of this size make up less than 9000 (0.15%) of the total of over 5.7 million businesses in the US.<\/p>\n<p>How relevant is big data? It seems that most of the hype is coming from database vendors and consultants, which you might expect. A <a title=\"www.strategy-business.com\" href=\"http:\/\/www.strategy-business.com\/article\/00150?pg=all\" target=\"_blank\" rel=\"noopener\">recent article<\/a> had the following advice:<\/p>\n<p>&#8220;One of the key lessons from the history of marketing science is that when a new data source becomes available, everyone is quick to fall in love with it. But smart companies take a step back and strive for a more holistic view of their customers and markets.&#8221;<\/p>\n<p>Is big data appropriate for small- and mid-size business (SMB)? Some comments:<\/p>\n<p>From another external perspective, <a title=\"www.technologyevaluation.com\" href=\"http:\/\/www.technologyevaluation.com\/pdf\/report\/34463\/syspro-s-winter-12-tour-einstein-getting-a-jolt-from-espresso.pdf\" target=\"_blank\" rel=\"noopener\">TechnologyEvaluation.com some very complementary things to say about SYSPRO<\/a>:<\/p>\n<p>&#8220;The company develops its own nifty gadgets and functionality, but it often waits for Microsoft\u2019s products to get mature (i.e., Azure, SharePoint, Windows 8, etc.) and then it comes up with some great tools on top of it, often outdoing Microsoft&#8230;big data is also in SYSPRO\u2019s roadmap, and my guess is that it is again waiting for Microsoft\u2019s in-memory analytics technology to mature in SQL Server.&#8221;<\/p>\n<p>Finally, <strong>what could make big data become more important to the SMB market?<\/strong><\/p>\n<p>These conditions could arise with the growth of the <a title=\"The Internet of Things\" href=\"https:\/\/www.mckinseyquarterly.com\/High_Tech\/Hardware\/The_Internet_of_Things_2538\" target=\"_blank\" rel=\"noopener\">Internet of Things<\/a>. This refers to how objects are becoming embedded with sensors and linked through networks, often communicating via the Internet. This could create huge volumes of data that flow to computers for analysis, and could therefore have an impact on SMB manufacturers and distributors.<\/p>\n<p>If you are part of an SMB organization, is big data on your horizon? We would be very interested to hear from you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>You may have heard of the term \u2018big data\u2019 \u2013 it\u2019s one of those technologies that some people are making a lot of noise about. It\u2019s been written about in many publications, e.g., Harvard Business Review blog, Forbes, MIT Sloan Management Review, McKinsey Quarterly. However, as one analyst has commented, the hype about it is &#8230; <a title=\"Big data and the SMB market\" class=\"read-more\" href=\"https:\/\/sg.syspro.com\/blog\/owning-or-running-erp\/big-data-and-the-smb-market\/\" aria-label=\"Read more about Big data and the SMB market\">Read more<\/a><\/p>\n","protected":false},"author":134,"featured_media":5889,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[269],"tags":[45,25],"class_list":["post-8863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-owning-or-running-erp","tag-business-software","tag-technology-or-enterprise-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Big data and the SMB market<\/title>\n<meta name=\"description\" content=\"One of the key lessons from the history of marketing science is that when a new data source becomes available, everyone is quick to fall in love with it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sg.syspro.com\/blog\/owning-or-running-erp\/big-data-and-the-smb-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Big data and the SMB market\" \/>\n<meta property=\"og:description\" content=\"One of the key lessons from the history of marketing science is that when a new data source becomes available, everyone is quick to fall in love with it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sg.syspro.com\/blog\/owning-or-running-erp\/big-data-and-the-smb-market\/\" \/>\n<meta property=\"og:site_name\" content=\"SYSPRO Blog\" \/>\n<meta property=\"article:published_time\" content=\"2014-02-13T11:37:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-02T09:18:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sg.syspro.com\/blog\/wp-content\/uploads\/2020\/12\/BigDataAndTheSMBMarket_Simon-Griffiths_2014.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"410\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Simon Griffiths\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Simon Griffiths\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sg.syspro.com\/blog\/owning-or-running-erp\/big-data-and-the-smb-market\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sg.syspro.com\/blog\/owning-or-running-erp\/big-data-and-the-smb-market\/\"},\"author\":{\"name\":\"Simon Griffiths\",\"@id\":\"https:\/\/sg.syspro.com\/blog\/#\/schema\/person\/0dd30e9120a0499443b61cf237de4763\"},\"headline\":\"Big data and the SMB market\",\"datePublished\":\"2014-02-13T11:37:03+00:00\",\"dateModified\":\"2025-04-02T09:18:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sg.syspro.com\/blog\/owning-or-running-erp\/big-data-and-the-smb-market\/\"},\"wordCount\":601,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/sg.syspro.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/sg.syspro.com\/blog\/owning-or-running-erp\/big-data-and-the-smb-market\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sg.syspro.com\/blog\/wp-content\/uploads\/2020\/12\/BigDataAndTheSMBMarket_Simon-Griffiths_2014.jpg\",\"keywords\":[\"Business software\",\"Technology (or Enterprise Technology)\"],\"articleSection\":[\"Managing-Operating ERP\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sg.syspro.com\/blog\/owning-or-running-erp\/big-data-and-the-smb-market\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sg.syspro.com\/blog\/owning-or-running-erp\/big-data-and-the-smb-market\/\",\"url\":\"https:\/\/sg.syspro.com\/blog\/owning-or-running-erp\/big-data-and-the-smb-market\/\",\"name\":\"Big data and the SMB market\",\"isPartOf\":{\"@id\":\"https:\/\/sg.syspro.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sg.syspro.com\/blog\/owning-or-running-erp\/big-data-and-the-smb-market\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sg.syspro.com\/blog\/owning-or-running-erp\/big-data-and-the-smb-market\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sg.syspro.com\/blog\/wp-content\/uploads\/2020\/12\/BigDataAndTheSMBMarket_Simon-Griffiths_2014.jpg\",\"datePublished\":\"2014-02-13T11:37:03+00:00\",\"dateModified\":\"2025-04-02T09:18:15+00:00\",\"description\":\"One of the key lessons from the history of marketing science is that when a new data source becomes available, everyone is quick to fall in love with it.\",\"breadcrumb\":{\"@id\":\"https:\/\/sg.syspro.com\/blog\/owning-or-running-erp\/big-data-and-the-smb-market\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sg.syspro.com\/blog\/owning-or-running-erp\/big-data-and-the-smb-market\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sg.syspro.com\/blog\/owning-or-running-erp\/big-data-and-the-smb-market\/#primaryimage\",\"url\":\"https:\/\/sg.syspro.com\/blog\/wp-content\/uploads\/2020\/12\/BigDataAndTheSMBMarket_Simon-Griffiths_2014.jpg\",\"contentUrl\":\"https:\/\/sg.syspro.com\/blog\/wp-content\/uploads\/2020\/12\/BigDataAndTheSMBMarket_Simon-Griffiths_2014.jpg\",\"width\":900,\"height\":410,\"caption\":\"Big data\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sg.syspro.com\/blog\/owning-or-running-erp\/big-data-and-the-smb-market\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sg.syspro.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Big data and the SMB market\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sg.syspro.com\/blog\/#website\",\"url\":\"https:\/\/sg.syspro.com\/blog\/\",\"name\":\"SYSPRO Blog\",\"description\":\"Insights on Business Management Software and ERP\",\"publisher\":{\"@id\":\"https:\/\/sg.syspro.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sg.syspro.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/sg.syspro.com\/blog\/#organization\",\"name\":\"SYSPRO\",\"url\":\"https:\/\/sg.syspro.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sg.syspro.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/sg.syspro.com\/blog\/wp-content\/uploads\/2021\/03\/cropped-syspro-blog-logo.png\",\"contentUrl\":\"https:\/\/sg.syspro.com\/blog\/wp-content\/uploads\/2021\/03\/cropped-syspro-blog-logo.png\",\"width\":260,\"height\":94,\"caption\":\"SYSPRO\"},\"image\":{\"@id\":\"https:\/\/sg.syspro.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/sg.syspro.com\/blog\/#\/schema\/person\/0dd30e9120a0499443b61cf237de4763\",\"name\":\"Simon Griffiths\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sg.syspro.com\/blog\/wp-content\/uploads\/2020\/12\/Simon_Griffiths-150x150.jpg\",\"url\":\"https:\/\/sg.syspro.com\/blog\/wp-content\/uploads\/2020\/12\/Simon_Griffiths-150x150.jpg\",\"contentUrl\":\"https:\/\/sg.syspro.com\/blog\/wp-content\/uploads\/2020\/12\/Simon_Griffiths-150x150.jpg\",\"caption\":\"Simon Griffiths\"},\"description\":\"Simon Griffiths is a Johannesburg-based ERP veteran with over 20 years in the industry. He started work as a programmer and was one of the early users of the IBM PC. He spent several years working with decision support systems and spent time in Silicon Valley. Moving into the ERP industry, he has been in ERP project management, sales and marketing. He worked with JD Edwards, Dynamics Nav, and with SYSPRO as a reseller and then in corporate product marketing. He also spent several years with a software-as-a-Service (SaaS) vendor. He now uses his technical, sales and marketing knowledge to create content for enterprise software vendors that business and other non-technical people can understand. In his spare time he is a Salesforce administrator for NPOs. He was one of the first 3000 users of Twitter and can be contacted at @simon_g, and on LinkedIn.\",\"sameAs\":[\"http:\/\/www.syspro.com\",\"https:\/\/www.linkedin.com\/in\/simongsa\/\"],\"url\":\"https:\/\/sg.syspro.com\/blog\/author\/simon\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Big data and the SMB market","description":"One of the key lessons from the history of marketing science is that when a new data source becomes available, everyone is quick to fall in love with it.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sg.syspro.com\/blog\/owning-or-running-erp\/big-data-and-the-smb-market\/","og_locale":"en_US","og_type":"article","og_title":"Big data and the SMB market","og_description":"One of the key lessons from the history of marketing science is that when a new data source becomes available, everyone is quick to fall in love with it.","og_url":"https:\/\/sg.syspro.com\/blog\/owning-or-running-erp\/big-data-and-the-smb-market\/","og_site_name":"SYSPRO Blog","article_published_time":"2014-02-13T11:37:03+00:00","article_modified_time":"2025-04-02T09:18:15+00:00","og_image":[{"width":900,"height":410,"url":"https:\/\/sg.syspro.com\/blog\/wp-content\/uploads\/2020\/12\/BigDataAndTheSMBMarket_Simon-Griffiths_2014.jpg","type":"image\/jpeg"}],"author":"Simon Griffiths","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Simon Griffiths","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sg.syspro.com\/blog\/owning-or-running-erp\/big-data-and-the-smb-market\/#article","isPartOf":{"@id":"https:\/\/sg.syspro.com\/blog\/owning-or-running-erp\/big-data-and-the-smb-market\/"},"author":{"name":"Simon Griffiths","@id":"https:\/\/sg.syspro.com\/blog\/#\/schema\/person\/0dd30e9120a0499443b61cf237de4763"},"headline":"Big data and the SMB market","datePublished":"2014-02-13T11:37:03+00:00","dateModified":"2025-04-02T09:18:15+00:00","mainEntityOfPage":{"@id":"https:\/\/sg.syspro.com\/blog\/owning-or-running-erp\/big-data-and-the-smb-market\/"},"wordCount":601,"commentCount":0,"publisher":{"@id":"https:\/\/sg.syspro.com\/blog\/#organization"},"image":{"@id":"https:\/\/sg.syspro.com\/blog\/owning-or-running-erp\/big-data-and-the-smb-market\/#primaryimage"},"thumbnailUrl":"https:\/\/sg.syspro.com\/blog\/wp-content\/uploads\/2020\/12\/BigDataAndTheSMBMarket_Simon-Griffiths_2014.jpg","keywords":["Business software","Technology (or Enterprise Technology)"],"articleSection":["Managing-Operating ERP"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sg.syspro.com\/blog\/owning-or-running-erp\/big-data-and-the-smb-market\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/sg.syspro.com\/blog\/owning-or-running-erp\/big-data-and-the-smb-market\/","url":"https:\/\/sg.syspro.com\/blog\/owning-or-running-erp\/big-data-and-the-smb-market\/","name":"Big data and the SMB market","isPartOf":{"@id":"https:\/\/sg.syspro.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sg.syspro.com\/blog\/owning-or-running-erp\/big-data-and-the-smb-market\/#primaryimage"},"image":{"@id":"https:\/\/sg.syspro.com\/blog\/owning-or-running-erp\/big-data-and-the-smb-market\/#primaryimage"},"thumbnailUrl":"https:\/\/sg.syspro.com\/blog\/wp-content\/uploads\/2020\/12\/BigDataAndTheSMBMarket_Simon-Griffiths_2014.jpg","datePublished":"2014-02-13T11:37:03+00:00","dateModified":"2025-04-02T09:18:15+00:00","description":"One of the key lessons from the history of marketing science is that when a new data source becomes available, everyone is quick to fall in love with it.","breadcrumb":{"@id":"https:\/\/sg.syspro.com\/blog\/owning-or-running-erp\/big-data-and-the-smb-market\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sg.syspro.com\/blog\/owning-or-running-erp\/big-data-and-the-smb-market\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sg.syspro.com\/blog\/owning-or-running-erp\/big-data-and-the-smb-market\/#primaryimage","url":"https:\/\/sg.syspro.com\/blog\/wp-content\/uploads\/2020\/12\/BigDataAndTheSMBMarket_Simon-Griffiths_2014.jpg","contentUrl":"https:\/\/sg.syspro.com\/blog\/wp-content\/uploads\/2020\/12\/BigDataAndTheSMBMarket_Simon-Griffiths_2014.jpg","width":900,"height":410,"caption":"Big data"},{"@type":"BreadcrumbList","@id":"https:\/\/sg.syspro.com\/blog\/owning-or-running-erp\/big-data-and-the-smb-market\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sg.syspro.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Big data and the SMB market"}]},{"@type":"WebSite","@id":"https:\/\/sg.syspro.com\/blog\/#website","url":"https:\/\/sg.syspro.com\/blog\/","name":"SYSPRO Blog","description":"Insights on Business Management Software and ERP","publisher":{"@id":"https:\/\/sg.syspro.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sg.syspro.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/sg.syspro.com\/blog\/#organization","name":"SYSPRO","url":"https:\/\/sg.syspro.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sg.syspro.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/sg.syspro.com\/blog\/wp-content\/uploads\/2021\/03\/cropped-syspro-blog-logo.png","contentUrl":"https:\/\/sg.syspro.com\/blog\/wp-content\/uploads\/2021\/03\/cropped-syspro-blog-logo.png","width":260,"height":94,"caption":"SYSPRO"},"image":{"@id":"https:\/\/sg.syspro.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/sg.syspro.com\/blog\/#\/schema\/person\/0dd30e9120a0499443b61cf237de4763","name":"Simon Griffiths","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sg.syspro.com\/blog\/wp-content\/uploads\/2020\/12\/Simon_Griffiths-150x150.jpg","url":"https:\/\/sg.syspro.com\/blog\/wp-content\/uploads\/2020\/12\/Simon_Griffiths-150x150.jpg","contentUrl":"https:\/\/sg.syspro.com\/blog\/wp-content\/uploads\/2020\/12\/Simon_Griffiths-150x150.jpg","caption":"Simon Griffiths"},"description":"Simon Griffiths is a Johannesburg-based ERP veteran with over 20 years in the industry. He started work as a programmer and was one of the early users of the IBM PC. He spent several years working with decision support systems and spent time in Silicon Valley. Moving into the ERP industry, he has been in ERP project management, sales and marketing. He worked with JD Edwards, Dynamics Nav, and with SYSPRO as a reseller and then in corporate product marketing. He also spent several years with a software-as-a-Service (SaaS) vendor. He now uses his technical, sales and marketing knowledge to create content for enterprise software vendors that business and other non-technical people can understand. In his spare time he is a Salesforce administrator for NPOs. He was one of the first 3000 users of Twitter and can be contacted at @simon_g, and on LinkedIn.","sameAs":["http:\/\/www.syspro.com","https:\/\/www.linkedin.com\/in\/simongsa\/"],"url":"https:\/\/sg.syspro.com\/blog\/author\/simon\/"}]}},"metadata":{"_yoast_wpseo_focuskw":["Big data and the SMB market"],"_yoast_wpseo_focuskw_text_input":["Big data and the SMB market"],"_yoast_wpseo_title":["Big data and the SMB market"],"_yoast_wpseo_metadesc":["One of the key lessons from the history of marketing science is that when a new data source becomes available, everyone is quick to fall in love with it."],"_yoast_wpseo_content_score":["30"],"_yoast_wpseo_primary_category":[""],"_yoast_wpseo_linkdex":["63"],"_yoast_wpseo_metakeywords":[""],"_wp_page_template":["default"],"_thumbnail_id":["5889"],"_edit_lock":["1743585406:226"],"_edit_last":["226"],"_webdados_fb_open_graph_specific_image":[""],"_webdados_fb_open_graph_specific_title":[""],"ao_post_optimize":["a:6:{s:16:\"ao_post_optimize\";s:2:\"on\";s:19:\"ao_post_js_optimize\";s:2:\"on\";s:20:\"ao_post_css_optimize\";s:2:\"on\";s:12:\"ao_post_ccss\";s:2:\"on\";s:16:\"ao_post_lazyload\";s:2:\"on\";s:15:\"ao_post_preload\";s:0:\"\";}"],"_yoast_wpseo_estimated-reading-time-minutes":[""],"_elementor_page_assets":["a:0:{}"]},"_links":{"self":[{"href":"https:\/\/sg.syspro.com\/blog\/wp-json\/wp\/v2\/posts\/8863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sg.syspro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sg.syspro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sg.syspro.com\/blog\/wp-json\/wp\/v2\/users\/134"}],"replies":[{"embeddable":true,"href":"https:\/\/sg.syspro.com\/blog\/wp-json\/wp\/v2\/comments?post=8863"}],"version-history":[{"count":1,"href":"https:\/\/sg.syspro.com\/blog\/wp-json\/wp\/v2\/posts\/8863\/revisions"}],"predecessor-version":[{"id":10814,"href":"https:\/\/sg.syspro.com\/blog\/wp-json\/wp\/v2\/posts\/8863\/revisions\/10814"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sg.syspro.com\/blog\/wp-json\/wp\/v2\/media\/5889"}],"wp:attachment":[{"href":"https:\/\/sg.syspro.com\/blog\/wp-json\/wp\/v2\/media?parent=8863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sg.syspro.com\/blog\/wp-json\/wp\/v2\/categories?post=8863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sg.syspro.com\/blog\/wp-json\/wp\/v2\/tags?post=8863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}